Course Syllabus

Course Number/Title: MK 6943 Strategic Marketing Management

Course Description:

This course examines the collective marketing activities (pricing, promotion, placement, and product) as they relate to the target market. The strategic planning process and how it relates to the overall profitability of the marketing department and a corporate structure will be studied.

Learning Outcomes: Upon completion of this course, the student should be able to:

1.  Create a strategic marketing management plan for an organization. (LO1)

2.  Demonstrate the relationship between organizational objectives and the organization’s mission in the creation of a marketing action plan. (LO2)

3.  Assess the strengths, weaknesses, opportunities, and threats of an organization. (LO3)

4.  Synthesize secondary and primary data in market research. (LO4)

Prerequisites: Graduate Standing

Required Text: Open source textbook – available in the Moodle course

Author removed at request of original publisher (2015). Principles of marketing. University of Minnesota Libraries Publishing Edition (Minneapolis, MN).

Optional Text:

American Psychological Association (2020). Publication manual of the American psychological association, 7th edition. Washington DC: American Psychological Association.

Other Materials:  The professor reserves the right to assign additional readings.

Course Requirements:

Preparation and Participation (Forum Discussions and Assignments)

Preparation and participation are expected and are essential to a healthy learning environment. Reading assignments should be done prior to completing assignments and participating in online discussions.  Forum discussions, assignments, and other activities provide opportunities for you to apply course content to authentic situations, thus deepening the level at which you can understand and use what you are learning. Therefore, to succeed in this course, you should plan to participate to the best of your ability.

The following shared expectations should guide your decisions about participation:

•    As an adult student, the instructor expects you to share your experiences and knowledge with your peers in course discussions.

•    As an adult student, the instructor expects active participation and commitment to your learning experience.

•    As an adult student, the instructor expects you to communicate professionally with your professor about your progress in this course.

•    As an adult student, the instructor knows you expect prompt and qualitative feedback that will foster learning.

•    As an adult student, the instructor knows you expect to apply what you are learning in your personal and professional lives.

Online learning requires a significant amount of self-discipline and sometimes creative scheduling. All students are expected to participate actively, showing evidence of logging into the course frequently each week and actively engaging in forum discussions and assignments.

Forum Discussions – see participation requirements available in the Moodle course room (Discussion Forum Posting Requirements document).

Marketing Plan Components – weekly Turnitin assignments are focused on a component of the final marketing plan. At the end of Week Seven all components should be complete, instructor feedback taken into consideration, proofread, and assembled for the final marketing plan which is due on Thursday during Week Eight.

Final Marketing Plan and Marketing Plan PowerPoint – see Week Eight in the Moodle course room for specific requirements.

Attendance/Participation: All students are expected to log in to their courses regularly throughout the week to receive instruction, materials, and updates from the instructor. It is your responsibility to check in and submit your assignments, complete your discussion board postings, and finish quizzes and exams by the due dates.

If you do not participate in the course, you will be counted absent. Simply logging in is not enough; you must submit/complete an assignment, post to a discussion board, or other similar assignment tasks to avoid being counted absent. Instructors are required to submit attendance the Monday following each week of class.

This attendance is reported to the Financial Aid Department and may result in the loss of any financial aid refund you are expecting if you have not been participating in your courses. In addition, you will be administratively dropped from the course if you are reported absent a total of three weeks.

Due Date Requirements:

Trine University's academic philosophy is to provide each student with an opportunity to actively learn and demonstrate competencies needed in today's high-performance workplace. Just as in the workplace, it is expected that you will complete all assignments and assessments by the due date to  receive full credit. The due date for all postings and assignments is 11:55 p.m. EST, on the date listed in the course Assignment Submission Schedule. Late assignments Will not be accepted.

If timely submission of an assignment becomes challenging for a student due to a legitimate reason, an advance notice must be sent to the Instructor with the reason for the delay and documentation when appropriate. The grading of these assignments will be at the Instructor’s discretion.

Course Schedule: See Moodle course for details.

Statement on Learning:

Learning is a shared responsibility.  As the instructor and as a student in this class, it is our shared responsibility to develop and maintain a positive learning environment for everyone. The instructor takes this responsibility very seriously and will inform members of the class if their behavior makes it difficult for him/her to carry out this task.

Students are asked to respect the learning needs of their classmates and assist the instructor in achieving this critical goal. It is the instructor’s responsibility to present learning opportunities through the course syllabus, lectures, discussions, activities, and assignments. It is the student’s responsibility to do the learning by completing the readings, by attending, and by participating in class discussions and assignments. A variety of assignments will be used to determine how successful a student is at achieving the course learning outcomes (mastery of course content and skills) outlined in the syllabus. If a student experiences difficulty mastering the material and skills, he/she is encouraged to reflect on the strategies being used to study and prepare for each class. The instructor welcomes a dialogue on learning strategies and may be able to assist in finding resources on campus that will help improve student performance.

Grading/Evaluation:

Note: All written assignments must conform. to the guidelines set forth by the Publication Manual of the American Psychological Association, 7th edition.