BE439 Course Work 1 – Video Presentation
§ Assignment Overview
Welcome to Course Work 1 for BE439. This assignment is designed to assess your comprehensive understanding of key concepts in the course and your ability to communicate complex ideas effectively through video presentation. You will create a video that addresses the specific objectives of our course material, supported by reputable academic research and creative presentation techniques.
This assignment's primary objectives are to demonstrate your knowledge, develop your skills in scientific communication, critical thinking, and digital presentation, and apply course concepts to real-world scenarios. This task will challenge you to synthesise and critically analyse information from various academic sources, present it in an engaging manner, and adhere to professional standards of academic work.
§ Objectives
1. Critically analyse the evolution of business ethics from Friedman's (1970) shareholder primacy to stakeholder theory and Corporate Social Responsibility.
a. Drawing on the work of Rhodes (2023), Bakan (2004), and Crane et al. (2001), discuss the practical implications of these changes for organizations and society.
b. Provide 1 specific example (from a real organization) from the Global Atlas of Environment Justice (https://ejatlas.org/) to illustrate your arguments.
§ Guidelines
- Create an individual video presentation addressing the objectives above
- Duration: 10-12 minutes
- Use supporting written content (e.g., slides, infographics, or animations)
- The last slide must contain at least 10 additional academic references from reputable sources
- Upload the feedback sheet on FASER with the link (the video must be saved on Box and set to allow viewing access)
- Ensure audio quality is clear and free from background noise
- Use appropriate visuals to support your key points
- Structure your presentation with a clear introduction, body, and conclusion
An example of a very good video: Programmatic Advertising Business Report Ariana Hurtado (youtube.com)
§ Evaluation Criteria
As you prepare your video presentation, keep in mind that you'll be evaluated on the depth of your content, the rigour of your research, your creativity in presentation, your delivery skills, and your ability to follow the technical guidelines provided. This assignment is a valuable opportunity to showcase both your comprehensive understanding of the subject matter and your capability to convey that understanding to others clearly, engagingly, and professionally.
1. Content and Objective Addressing (20 points)
- Thoroughly addresses all objectives with depth and critical thinking
- Demonstrates deep understanding of the subject matter and its practical applications
- Presents clear, logical, and well-supported arguments
- Provides relevant examples and explanations from both academic and real-world contexts
2. Scientific Rigor and Use of Sources (20 points)
- Incorporates a minimum of 10 additional academic references from reputable sources
- Effectively integrates scientific evidence to support arguments and critically evaluates conflicting views
- Demonstrates critical analysis of sources and their relevance to the topic
- Properly cites sources throughout the presentation using the Harvard citation style
3. Creativity and Engagement (20 points)
- Presents information in an innovative and engaging manner that captures and maintains the audience's attention
- Uses creative elements to enhance understanding (e.g., analogies, visuals, storytelling techniques)
- Maintains audience interest throughout the presentation
- Demonstrates originality in approach to the topic and in connecting ideas across the Module
4. Presentation Skills and Delivery (20 points)
- Speaks clearly and at an appropriate pace with effective use of pauses for emphasis
- Maintains good eye contact with the camera and creates a connection with the audience
- Uses appropriate body language and gestures to reinforce key points
- Demonstrates confidence and enthusiasm for the subject matter throughout the presentation
5. Technical Execution and Guideline Adherence (20 points)
- Adheres to the 9-10 minutes time limit without rushing or overextending
- Provides supporting written content (e.g., slides, infographics, or animations) of high quality with consistent design and readability
- Correctly upload the document with the video link to FASER (link must be for Box file and set to allow viewing access)
- Follows all specified guidelines for the assignment
Total: 100 points (Weighting 40% of the total module mark)
|
BE439 Business Ethics Video Presentation (CW1) Marking Criteria
|
|
Criteria
|
Excellent (70%+)
|
Very good (60-70%)
|
Good (50-60%)
|
Weak (40-50%)
|
Weakest (below 40%)
|
|
Content and Objective Addressing
(20 points)
|
Thoroughly addresses all objectives with depth and critical thinking. Demonstrates deep understanding of the subject matter and its practical applications. Presents clear, logical, and well-supported arguments. Provides relevant examples and explanations from both academic and real-world contexts.
|
Addresses most objectives with good depth and some critical thinking. Shows very good understanding of the subject matter. Arguments are generally well-supported with relevant examples.
|
Addresses main objectives adequately. Demonstrates good understanding of key concepts. Some arguments lack depth or critical analysis. Examples are relevant but may lack depth.
|
Partially addresses objectives. Basic understanding of subject matter. Limited critical analysis. Few relevant examples or weak explanations.
|
Fails to address most objectives. Minimal understanding of subject matter. Lacks critical thinking. No relevant examples or explanations.
|
|
Scientific Rigor and Use of Sources
(20 points)
|
Incorporates a minimum of 10 additional academic references from reputable sources. Effectively integrates scientific evidence to support arguments and critically evaluates conflicting views. Demonstrates critical analysis of sources and their relevance to the topic. Properly cites sources throughout the presentation using the Harvard citation style.
|
Uses additional academic references. Good integration of scientific evidence. Some critical evaluation of sources. Citations are mostly correct and consistent.
|
Uses some additional academic references. Adequate use of evidence to support arguments. Limited critical evaluation of sources. Some inconsistencies in citations.
|
Uses additional references, not all academic. Weak integration of evidence. Little critical evaluation of sources. Inconsistent or incorrect citations.
|
Uses fewer than 4 additional references or relies on non-academic sources. No critical evaluation of sources. Citations are missing or incorrect.
|
|
Creativity and Engagement
(20 points)
|
Presents information in an innovative and engaging manner that captures and maintains the audience's attention. Uses creative elements to enhance understanding (e.g., analogies, visuals, storytelling techniques). Maintains audience interest throughout the presentation. Demonstrates originality in approach to the topic and connecting ideas across the Module.
|
Very good use of creative elements to engage audience. Maintains interest throughout most of the presentation. Shows some originality in approach and connections.
|
Good attempt at creative presentation. Some engaging elements used. Maintains interest for most of the presentation. Limited originality in approach.
|
Limited creativity in presentation. Few engaging elements used. Struggles to maintain audience interest. Lacks originality in approach.
|
No evidence of creativity or engagement. Presentation is dull and fails to maintain audience interest. No originality in approach.
|
|
Presentation Skills and Delivery
(20 points)
|
Speaks clearly and at an appropriate pace with effective use of pauses for emphasis. Maintains good eye contact with the camera and creates a connection with the audience. Uses appropriate body language and gestures to reinforce key points. Demonstrates confidence and enthusiasm for the subject matter throughout the presentation.
|
Very good clarity and pacing. Good eye contact and audience connection. Appropriate use of body language and gestures. Shows confidence and interest in the subject.
|
Good clarity but may have some issues with pacing. Adequate eye contact. Some effective use of body language. Shows interest in the subject but may lack confidence at times.
|
Speech is sometimes unclear or poorly paced. Limited eye contact. Ineffective use of body language. Lacks confidence or enthusiasm.
|
Speech is unclear and poorly paced throughout. There is no eye contact. Inappropriate or distracting body language shows no confidence or enthusiasm.
|
|
Technical Execution and Guideline Adherence
(20 points)
|
Adheres to the 10-12 minutes time limit without rushing or overextending. Provides high-quality supporting written content (e.g., slides, infographics, or animations) with consistent design and readability. Correctly upload the document with the video link to FASER (the link must be for the Box file and set to allow viewing access). Follows all specified guidelines for the assignment.
|
Adheres to the time limit with minor deviations. The supporting content is very good, with a mostly consistent design. The upload to FASER was correct with minor issues. It follows most guidelines.
|
It mostly adheres to the time limit. The supporting content is of good quality, but there are some inconsistencies in the design. The upload to FASER is correct, but there may be some access issues. It follows the main guidelines with some minor oversights.
|
There was a weighty deviation from the time limit. Supporting content of varying quality with inconsistent design. Issues with FASER upload or access. Several guidelines were not followed.
|
Does not adhere to the time limit. Poor quality of supporting content or lack thereof. Failure to upload correctly to FASER or provide access. Many guidelines were not followed.
|