Individual Assignment 2
Instructions:
Using the case study on Pop Mart,write a 1,600-1,800 word essay addressing the following three questions.Your essay should demonstrate critical analysis and incorporate real-world examples to support your arguments.
Essay Questions
1.Pop Mart's Business Strategies:
· Analyze the business strategies (3 levels) of Pop Mart.How do you evaluate the effectiveness of using these business strategies by Pop Mart to expand in China and around the world?
2.Nature and Importance of Leadership in Strategy:
· Identify the traits and competencies of effective leaders demonstrated by Wang Ning.Analyze how Wang Ning's leadership has shaped Pop Mart's strategic direction. Why is leadership critical in ensuring the success of a company's strategy, particularly in a highly competitive toys and collectibles industry in the consumer discretionary sector?
3.Sustainability Initiatives of Pop Mart:
· Explain why sustainability is important for a company like Pop Mart. Analyze how Pop Mart has
implemented sustainability practices across its materials,supply chain,operations,and retail ecosystem,and discuss the challenges it faces in maintaining and advancing its ESG performance in a rapidly evolving consumer and regulatory environment.
Assignment Guidelines
· Word Count: 1,600 to 1,800 words (approximately 500-600 words per question).
· Structure: Your essay should be well-organized,with a clear introduction, body (addressing the three questions),and conclusion.
· Referencing: Use APA style for citations where applicable.
· Submission Format: Submit in a Word or PDF document.
· Deadline: Hard copy-Class A01:4 Oct (Saturday)before 12:15pm during class.Class A02:5 Oct (Sunday)before 12:15pm during class.