BMS5125: Sustainability Strategy
Semester 2, Academic Year 2024/2025
CASE ASSIGNMENT
Instructions:
(1) This is an individual exercise which carries 25 out of 100 marks in the course. Please do not discuss with your team or anyone else.
(2) The total page limit for whole submission is four (4) (including text, diagrams, tables, notes, etc). There is no need for a cover page. References, if any, must be shown properly e.g. APA or other consistent formats. Due to space limitations, references need not be exhaustive.
(3) Font size used should enable easy reading e.g. 10- to 12-point. Adequate margins should be provided for every page e.g. 2.5 cm all round. Single line spacing is fine.
(4) Submission is via Canvas by 11 Apr 2025 (Fri) (11.59pm).
(5) IMPORTANT: Please write your name on both the filename and inside the document. Submit only one file. Do not submit multiple versions or formats.
(6) Generative AI or other online tools may be used only for guidance where appropriate
- please do not copy any portions as this will incur significant grading penalties.
Refer to Business school teaching case study: Unilever chief signals rethink on ESG (ft.com)
Question 1 (Topical Application) [Total=12 marks]
This question is based on information available or inferred from the case.
(1a) What is the crux of the ESG rethink at Unilever - why? {6 marks}
(1b) Briefly discuss the strengths and weaknesses of Unilever in the environmental and/or social aspects of sustainability prior to the rethink. {6 marks}
Question 2 (Dynamic Extension) [Total=13 marks]
This question is based on the case and other current information sourced beyond the case. The time frame now is March 2025.
(2a) The world of sustainability has changed with the new US presidency. Referring to Unilever and beyond, what are the critical challenges of sustainability for businesses in the new era? {7 marks}
(2b) Select one Asian country market that Unilever is currently operating in or considering to enter. What are key concerns in the existing or new sustainability regulation for the country market that Unilever will face? {6 marks}