BADM 1003: Business Leader Foundations for Transfer Students
LinkedIn Assignment
10 Points Available
Assignment Overview:
In this assignment, you will create a LinkedIn profile (or update your existing profile), utilizing the SAR statements that you created for your resume. Polishing your LinkedIn profile will prepare you to expand your professional network. As an additional resource, we recommend connecting your account to LinkedIn Learning, which is free for GW students. Earning digital badges from LinkedIn Learning will not only provide you with training support but also highlight skillsets on your profile, which may be viewed favorably by potential employers. The GW IT website has instructions and support for activating your account.
Assignment Objectives:
● Create a polished LinkedIn profile to showcase your experience and skills to potential employers
● Build a professional community and utilize this platform. to foster connections amongst your network
Instructions:
● Step 1: Create a LinkedIn profile using your @gwu.edu email address. Your complete profile must include each of the following items. Follow the rubric for specific grading criteria to ensure you include all required components.
○ Profile picture
○ Personalized background image (recommended: Canva)
○ Personalized headline
○ Personalized summary
○ Personalized URL address (please personalize your URL so it is your name with no added numbers and characters – unless the URL is not available or you need to customize itfurther)
○ Education information
○ Work experience (using the SAR statements that you created for your resume)
○ **For support with setup and more information on how to use LinkedIn, consult this Learning LinkedIn video series (stepsfor accessing LinkedIn Learning can befound below).
● Step 2: Send a connection request to your BADM 1003 Mentor and Instructor; these should be accompanied by a brief, personalized message requesting to connect.
● Step 3 (optional): Follow the GWSB Office of Undergraduate Programs LinkedIn page for updates on events and initiatives at the School of Business (https://www.linkedin.com/company/gwsbundergrad/)
● Step 4: Submit your personalized LinkedIn URL in the Assignment tab in Blackboard.
Due Date: The due date for this assignment is listed on the course syllabus in the “course outline.” Please note that assignments are due before the start of class, unless otherwise specified.
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Component
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No Credit
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Partial Credit
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Full Credit
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Profile
Picture
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0 Points
Profile picture is inappropriate
or is not included.
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0.5 Points
Profile picture is too casual in nature. A group shot or other individual is included in the photo. Picture is not high-quality and is blurry/pixelated.
|
1 Point
Profile picture is
appropriate/professional. Picture is
high-quality and is not
blurry/pixelated. Picture is
appropriately cropped.
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|
Headline
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0 Points
Headline is inappropriate or has
not been updated and is
defaulted to “Student at George
Washington University.”
|
0.5 Point
Headline is updated but is too long,
lacks connection to keywords, and/or
does not highlight the student in a
unique way.
|
1 Point
Headline is updated with a brief,
unique, and informative use of
keywords, skills, or interests that
highlight the student.
|
|
Summary
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0 Points
Summary is not relevant and
does not provide any of the
student’s strengths, values or
future goals.
No summary is available.
|
1 Points
Summary is not as concise, contains
some grammatical errors, and
provides little personal insight into
who the student is. At least 3 of their
strengths, values, and future goals
are provided, though context is
missing.
|
2 Points
Summary is concise, free of
grammatical errors, provides
personal insight into who the
student is, and clearly provides at
least 3 of their strengths, values and
future goals.
|
|
Education
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0 Points
Education section is incomplete
or missing.
|
0.5 Point
Education section includes GW (linked) but does not include the degree of study and/or major(s).
|
1 Point
Education section is updated and
includes GW (linked), degree of
study, and major(s).
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Experience
|
0 Points
Experience section is incomplete
or has not been updated.
|
1 Point
Experience section has been updated
with appropriate experience (work,
leadership, co-curricular, etc.) but is
missing some details regarding
position title(s), organization
name(s), and/or dates of experience.
|
2 Points
Experience section has been
updated with appropriate
experience (work, leadership,
co-curricular, etc.) including clear
position title(s), organization
name(s), and dates of experience.
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Experience - SAR
Statements
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0 Points
SAR statements are not clearly
defined. They may contain
content but the language does
not aid in the overall
understanding of what skills and
experiences have been
completed. Verb tenses are not
consistent or are incorrect. The
language needs to be improved
to highlight experiences by
clarifying and/or adding
quantities and specifics. Verbs
need more variety.
|
1 Point
Experience section includes SAR
statements that are somewhat
defined but are not consistent. Verb
tenses are mostly consistent and
correct. Language can be improved
to highlight experiences by clarifying
and/or adding quantities/specifics.
However, the language provides an
insight to the experience and aids in
the design. Verbs are varied but can
be strengthened further.
|
2 Points
Experience section includes SAR
statements that are clearly defined,
appropriately structured, and
provide strong insights into the
experiences provided. Verb tenses
are consistent and correct.
Language includes clear skills
and/or quantities/specifics. Verbs
are varied.
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Personalized URL
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0 Points
LinkedIn profile URL has not
been updated or is
inappropriate.
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1 Point
LinkedIn profile URL has been
updated with the student’s name in
a professional manner.
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