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COM61004 / COM62204 – Visual Communication
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Assessments 1 and 2
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April 2025
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SUMMARY
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Assessment
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Weightage
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Deadline
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Brief
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Assessment 1 – Poster design
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35%
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Week 6
(30th May 2025 )
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Create a poster for a chosen product. The poster should
convey all the necessary messages and information of the product to the target audience.
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Assessment 2 – Packaging design
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35%
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Week 14
(25th July 2025
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Create a packaging design for a specific product based on the list provided. The packaging design should
communicate all the necessary information regarding the product to the target audience.
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Assessment 3 – In-class test
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30%
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Weeks 10
(23-27th
Jun 2025)
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In-class exercises that will assess their theoretical and
practical understanding of the class material. These
exercises will be in the form of quizzes and practical tasks.
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ALL assignments are individual work.
IMPORTANT NOTES
ALL content produced for this class is expected to be a student’s ORIGINAL work unless it is specifically allowed in the instructions. The following are STRICTLY PROHIBITED unless permission is given in writing:
• Stock images and stock vectors
• Work by other creators (friends, relatives, pets, people you hired, etc.)
• Work created by or on apps/websites such as (but not limited to) Canva, Adobe Express, Storyboardthat, and PicsArt
• Work produced via AI-generation methods and LIVE TRACE
You are expected to use professional software from the Adobe Creative Suite e.g. Adobe Photoshop and Adobe Illustrator – and must keep and submit all working design files for checking. Other software/apps such as Figma and Procreate are NOT ALLOWED for this module.
When a software is specified, you must use ONLY that software. You should not be mixing them (e.g. Procreate and Photoshop).
Working files and demonstration of work in progress checks are required as proof of work process. A Photoshop file with a flat image layer within it is NOT proof of work process, and this is especially important for assignments that are assessing technique (e.g. Assignment 2). Use non-destructive methods for editing instead of destructive ones.
Work submitted with no prior progress checks or that suddenly deviates dramatically from work previously shown/demonstrated in class will be subject to questioning by the lecturer and/or may have a 50% penalty imposed on the grade. Work produced in class will take priority as proof of technical skills achieved. If, for a take-home assignment, there is a discrepancy between take-home work and work produced in class (e.g. during tutorials or in-class quizzes), the student must give an in person demonstration to the instructor to demonstrate and corroborate his/her technical skills. If an in-person demonstration is not possible or if the demonstrated skills do not match up, the relevant criteria will be capped at half.
ASSIGNMENT 1
A. Instructions
DEADLINE: 11PM, Friday of Week 6 (30th May 2025)
This is an INDIVIDUAL project, which serves as the FINAL PIECE for this module.
A.1 STEP 1: Choose a product
1. For this assignment, you are required to create a promotional poster for a specific product. You can ONLY choose ONE from the 3 imaginary products provided below, and please only use the tagline provided below:
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Type of Product
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Brand Name
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Description (Reminder: None of these brands are real.)
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A
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Fruit juice
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Frutti Fresh
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Tagline: Fresh, pure in Everysip
Frutti Fresh produces fresh mixed fruit juice that use 100% fresh fruit juice, It is aimed at the discerning consumer who appreciates quality and taste and wants to support local businesses.
Key adjectives: Tropical, bright, dynamic
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B
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Gaming gears-
Mouse,
headphone,
keyboard,
games simulators.
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AIMFORCE
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Tagline:: Precision. Power. Play.
AIMFORCE’s passion for gaming drives us to create top-of-the-line, high-
performance gaming gear that empowers you to conquer every virtual battlefield.
Key adjectives: Dynamic, edgy, innovative.
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C
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Foot wear
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ZNKR (Sneaker)
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Tagline:: Feel the Fit. Own the Look
ZNKR sneaker, Commute with ease and comfort, The tech-enhanced shoe features ensure that you're equipped to navigate the modern cityscape effortlessly. Key adjectives: Contemporary, Dynamic, Commuter-friendly.
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A.2 STEP 2: Sketch your ideas
1. Sketch at least 3 ideas on paper.
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What is a sketch?
The Merriam-Webster dictionary defines a sketch as “a rough drawing representing the chief features of an object or scene and often made as a preliminary study.”
Please refer to the Appendix for examples of what sketches look like.
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2. Your sketches must:
a. Be proportional to a Horizontal A4 shape with 3 vertical box sketches.
b. Show the product or a visual that is related to the product and the given headline.
c. Show the overall layout of your intended poster.
d. Indicate where the tagline and brand logo will go.
e. Be DRAWN ON PAPER.
For this assignment, DIGITAL SKETCHES ARE STRICTLY NOT ALLOWED. This is to ensure fairness as it is easier to copy/trace images on an iPad or on a computer with a graphic tablet and not every student has access to iPads or graphic tablets.
3. Your sketches do not need to be full size or fully detailed and coloured. They only need to be
proportional to the specified dimensions, and clearly show the elements stated above (product/relevant visual, overall layout, placement of the headline and logo). You can have multiple sketches on one sheet of A4 paper. It is acceptable.
4. Bring your sketches to class in Week 3 for critique. You must bring the ORIGINAL paper sketches. This is compulsory as the critiques contribute to your final score. Photographs of your sketches or digital drawings will NOT be checked or graded.
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** If you are taking inspiration or ideas from other designs, you MUST inform the
lecturer during the critique. If you do not do so and are discovered later, this is
considered plagiarism and you will receive zero marks.
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A.3 STEP 3: Create the final design in Illustrator
1. Once a sketch has been approved by the lecturer, you can then begin work on the final design in Adobe Illustrator. Do NOT use any other software/app for the final design work. Importing elements created in other software (e.g. Procreate or Photoshop) is NOT allowed.
2. Your poster MUST:
a. Use the taglineprovided in Table A-1 (Step 1).
b. Have an original illustration of the product or an original illustration of a relevant visual and this must be created in Adobe Illustrator.
c. Include the brand logo. Do NOT design your own logo. Use the illustrator logo in this folder , and apply your colour choice for the logo, (means you can design your own colour choice for the illustrator logo):
(please ensure you are logged in with your student ID to access this):
https://sdtaylorsedu–my.sharepoint.com/:f:/g/personal/111576_sd_taylors_edu_my/
EotLoGaLkXRBo–AJ40XfVm8BbpNIBsQ8CrVIqJMt4RFa7A?e=aPe6CU
** The graphics in these logos should NOT become integral parts of your overall design.
d. NOT have blank border, whether it is in white, black or any other colour. The design should fill the artboard from edge to edge.
3. Please ensure your poster adheres to ALL requirements in Section B. Failure to follow these requirements will result in deduction of marks.
4. In Week 5, show a draft in class to the lecturer. You may show a JPEG draft BUT you must have your original working file available in case the lecturer requests to see it.
A.4 STEP 5: Submit your final design.
1. Compile your files according to the list given in Section B.
2. Ensure that your files have the correct filename and file dimensions before submitting them.
Submit the relevant files by 11PM, Thursday of Week 7.