Assignment Information

Module Name: Design Narrative

Module Code: 5074AAD

Assignment Title: Print + Pixels

Assignment Due: 2 December 2024, 18:00 UK time

Assignment Credit: 20 Credits

Word Count (or equivalent): Coursework. The full coursework assignment will typically require 200 hours of effort in total and in alignment with the module credits.

Assignment Type: Percentage Grade (Applied Core Assessment). You will be provided with an

overall grade between 0% and 100%. You have one opportunity to pass the assignment at or above 40%.

Assignment Task

Design two publications 一 one printed, one website 一 that explore the narrative possibilities of each medium.

This module encourages you to think about publishing, and how graphic design tools, technologies, and mediums can be used in different ways to create narratives and make information‘public’.

Drawing inspiration from a unique community you already belong to, you will produce content material for and design two 'publications’:

1)   A printed publication that celebrates and validates the community you belong to, and;

2)   A website that informs and invites engagement from a new audience.

You are asked to think carefully about who the audience / user is for each element, and how they interact with this‘publication’, using these insights to inform. your design choices.

(1) Printed publication

16pp* + cover

Your printed publication should be designed for other members of the community you are part of, bringing together a collection of text and imagery. Throughout the module, you will be asked to experiment with the unique aspects / properties of printed media, deliberately using these aspects to enhance the user’s (reader) experience. You should use research to inform the format, design, and visual language of your printed publication, considering aspects like:

•     Page size and format

•     Paper stock(s)

•     Colour / black and white print / printing method

•     Typographic detail

•     Image treatment and graphic elements

•     Sequencing of text and image

•     Binding method

•     Additional elements such as paper mechanics and folds, tipped in elements, etc.

* Or equivalent. Please negotiate any formats that do not use a clear page structure with your module leader to ensure your printed publication meets the requirements of the brief.

(2) Website

8‘viewports’

Using Figma, you will design a website that reuses some or all of your content from the previous task, aiming to inform. and engage a new audience who are unfamiliar with your community. Your website should clearly be linked to your printed publication (for example, this may be through colour, type, etc.). However, throughout the module you will be asked to think about what properties a website has that are unique to the medium and different to printed media, and bring these into your design (this might be things like using multimedia content, links to other pages, pop-ups and layers, or playing with animated / scrolling elements.)

Design Process Document (DPD)

and Design Process Presentation (DPP)

Assessment on this module measures both your design and the process behind it. Fulfilment of this module’s unique learning outcomes is therefore checked against final outcomes and the research and development journey that led to their completion. Evidence of process is essential to your success on  this module and is demonstrated through:

The Design Process Document (DPD): a digital log of your module learning journey structured in chronological order and capturing all research and its analysis, sketching, experimentation, development, class notes and their practical application, feedback notes and self-reflection that you undertook to answer the module assignment brief.

•     Set up a DPD on OneDrive for each of your modules and share each with the relevant module leader.

•     Your tutors will refer to your DPD in class to provide you with useful formative feedback.

•     Your DPD should be updated weekly as it serves as foundation for your final summary presentation (DPP).

•     Ensure you establish ownership of original graphic elements by thoroughly evidencing their

development from sketch to intermediary work in progress stages and through to final outcome. Designs missing evidence of development and lacking attribution will be investigated for potential plagiarism.

DPD specifications:

•     Working Format (not to be submitted): a PowerPoint document on your personal Microsoft

Office 365 OneDrive; If you prefer to use Keynote, InDesign or other you must upload weekly

.pdf versions of your DPD on OneDrive ready for tutor review.

•     Submission Format: .pdf presentation slides (exported from PowerPoint, Keynote or InDesign)

The Design Process Presentation (DPP): a concise presentation with annotations that summarises your research and its analysis, development, reflection and final outcomes in an organised fashion

that advocates for your fulfilment of the module learning outcomes.

•     The DPP is the curated and abridged version of the DPD. Annotations are key.

•     All research presented within DPP needs to be APA referenced at the end of the document

•     All uses of AI technology and stock imagery used in the development and production of the

assignment must be acknowledged, described and APA referenced at the end of the document

DPP Specifications:

•     Working Format (not to be submitted): PowerPoint, InDesign, Keynote or other.

•     Submission Format: .pdf presentation slides (exported from PowerPoint, Keynote or InDesign)

More guidance can be found on the Community Graphic Design Aula Space.

Assignment Context

This module asks you to explore the act of‘making public’across multiple platforms, using a community you have an existing knowledge of and relationship to as your subject matter. Within this module, we will explore areas of practice like publication and editorial design, typographic design, and how UX/UI considerations work across both print and digital spaces. This module draws on your own unique research and perspectives, and therefore will also provide opportunities to learn about self-publishing and design authorship (aka‘Designer as Author’.)

A key element of this module is exploring both printed and digital publication, how each medium has unique properties, and how you might deliberately utilise these properties to encourage your user or reader to engage with a narrative in specific ways. As designers, we regularly undertake projects that  require us to work across platforms – using different techniques and channels to engage with different audiences. Not only is this a key consideration within UX and UI design, but thinking about how we publish across these spaces with consistency is a key skill for designers working within branding and identity.

Submission Instructions:

You will be required to make a digital and physical submission for this module.

You will be assessed based on your submitted coursework at a face-to-face presentation with a tutor.

For digital submission upload the following on Aula HandIn portal for 5074AAD:

1. Design Process presented as:

a. One .PDF Design Process Document (DPD)

b. One .PDF Design Process Presentation (DPP) (10min +/-10%, live delivery)

2. Printed publication presented as:

a. One .PDF Publication Design (exported from InDesign)

b. One .PDF Publication Photographs capturing the printed and manufactured outcome

3. Website presented as:

a. One .PDF website design (exported from Figma)

b. One .MOV/MP4/WEBM Moving Image file (30s +/-10%) capturing your working Figma file in presentation mode

All files must be saved with your name and in the following formatting convention:

FirstName_LastName_modulecode_filetype (i.e. Ava_Roy_5074AAD_ArtefactDesign)

Important considerations:

• Your file must not be larger than 30MB

• Your file must be in .pdf format

• Do not submit a compressed file types (.zip, .rar, etc.)

• Do not submit working files such as .psd, .ai, .indd,.aep

For physical submission, bring the following at your face-to-face presentation slot in room DD604:

1. Printed and manufactured experimental publication

2. Signed physical submission form

Your presentation slot will take place any day after the submission due date and during the 12th week of term.  Physical submission of selected outcomes as instructed above is an essential part of this module. Missing this will lead to module failure.

If there is anything that you do not understand about this assignment brief once you have read it fully, or you have any concerns about it, please contact the Module Leader immediately. Their name and contact details are at the top of this brief.

Marking and Feedback

How will my assignment be marked?

Your assignment will be marked by the Graphic Design Team during face-to-face presentation of your digital (on Aula) and physical coursework (in the studio) submission.

How will I receive my grades and feedback?

•     Provisional marks will be released on Aula Handin once internally moderated.

•     Summative feedback will be verbally recorded at presentation and provided alongside your work in the submission portal on Aula Handin.

•     Provisional marks and feedback will be made available to you within 15 working days if you're a  first or second year student, and 10 working days if you're a final year student. This is calculated from the module submission due date.

Provisional marks will be released after internal moderation processes in keeping with University Guidelines. This means that 10% of all marks will be reviewed by someone other than the module leader to ensure parity and accuracy of assessment.

On this module you will receive formative and summative feedback to help and ensure your learning.

Formative feedback is when you show work in progress and responses to key milestones within the module as a preparation for the final summative assessment point when you will submit your work and receive a grade. Formative feedback happens every time you discuss with either your peers or staff about your work. You will have opportunities to change and amend your work after formative   feedback. You will receive formative feedback from tutors and student colleagues throughout the module in tutorials, workshops, seminars and critique / review sessions.

You are expected to document and reflect on feedback as an aide-memoire for developing your work. Use your sketchbook and Design Process Document as necessary.

All formative critique points are highlighted in the module schedule.

Summative feedback is definitive, and you will receive this at the end of the module during the assessment period. Summative feedback highlights how your work performed against the learning outcomes and is accompanied by a grade.

What will I be marked against?

Details of the marking criteria for this task can be found at thebottom of this assignment brief.

Assessed Module Learning Outcomes

The Learning Outcomes for this module align to the marking criteria which can be found at the end of this brief. Ensure you understand the marking criteria to ensure successful achievement of the assessment task. The following module learning outcomes are assessed in this task:

LO1: Explore and exploit tools, technologies and mediums in the production and presentation of design outcomes [Formal context + concept]

LO2: Apply narrative design devices and techniques that enhance user experiences [Audience + storytelling strategy]

LO3: Develop a versatile and adaptable design vocabulary for screen and print outcomes [Form, visual language + translation]