BET 100 - Section 081 - Fall 2025 / Assignment 2: Current Article Review
Assignment 2: Current Article Review
Objective
By completing this assignment, students will be able to:
• Identify and explain disruptive forces that drive entrepreneurial opportunities
• Analyze the real-world impacts of disruption, including the specific problems created and their effects on consumers, industries, and markets.
• Apply key course concepts to evaluate how entrepreneurs respond to change.
• Evaluate a company’s solution and strategy for bringing an innovative product or service to market, identifying their business stage and market approach.
• Demonstrate professional communication skills through a concise, business-appropriate written analysis that uses evidence and structured logic.
• Engage with real-world sources and effectively link current news to course theories and frameworks.
Instructions
This activity has three stages to complete:
-Stage 1 where you will submit your assignment
-Stage 2 where you will evaluate other students' submissions that have been assigned to you
-Stage 3 where you will reflect on the feedback you have received from other students on your submission
Check the schedule to the right of your screen to note the deadlines to submit for each stage.
You will also receive email reminders when the stages open and when the deadlines are approaching. If you provide your phone number in Account Settings, you can opt in to receive text message reminders, too.
The first part of the course looks at the dynamic forces that are creating disruption and opportunities for innovation in your world. This assignment asks you to find an example of these disruptive forces at work along with a company that has made it its mission to tackle the challenges created in an innovative way.
Assignment #2 Description
In this assignment, you will analyze a current news article about entrepreneurial venture is developing innovative solutions to tackle the challenges brought about by a disruptive force.
Example of a good article: A company using automated robots (technological change) to spray corn crops to improve crop yield (problem) and reduce harmful runoff into local water supplies (problem).
Stage 1: Create
1. Choose a current article (published within the last 12 months) that features an entrepreneurial venture that is seizing the opportunity to deliver an innovative solution to a problem caused by a disruptive force of change.
2. Write a 1-page report (12pt Times New Roman, single-spaced, standard margins) that provide a critical analysis of this article using the material from our class. Make sure to include:
a. A clear summary of the article, the problem this company is tackling and the disruptive force(s) at play
b. A definition and analysis of the problem the disruption has caused including the size and scope of the problem and why solving this issue is so important.
c. An explanation of how the company is solving the problem. What is the company's solution and what makes it unique?
d. Reflections on core concepts and business strategy frameworks from Modules 1–3 in your analysis in a thoughtful and applicable manner.
e. Evidence from the article to support your analysis
f. Concise, business appropriate language.
3. Include the link to your article at the bottom of your report. Note: -5% penalty if the article link is missing.
4. Submit your work on Kritik.
Stage 2: Evaluate
• Complete your peer reviews by the stated deadline for Stage 2
Stage 3: Feedback
• Complete your feedback by the stated deadline for Stage 3