MARK3081代写、代做 java/Python 编程
Case Analysis Assignment: Natura
Term 2, 2025
Jack Cadeaux
This is an individual assignment.
The assignment is worth 25%. It consists of a written analysis, which is due no later than
the start of the lecture session in week 4 (i.e., 11am Monday 23 June). The written
analysis should be limited to 1250 words (not including any tables or diagrams) and
conform to the “Writing Requirements” as shown below. The analysis consists of three
parts as outlined below. The assignment must be uploaded to the Moodle site using the
Turnitin Inbox by 11am AEST on Monday 23 June 2025. It is not acceptable to submit
by e-mail.
Assignment Structure (three (3) parts):
1. Statement and Discussion of Quantitative Performance Objectives
The focus of this analysis is the distribution channel strategy for Natura in Brazil
considering the situation described in the Natura A & B cases. The B case reports
Natura’s performance as of early 2019. Carefully state precise quantitative market share
objectives for Natura in Brazil for the Cosmetics, Fragrances and Toiletries (C, F, and T)
market for each of the three years: 2020, 2021, and 2022. In stating these objectives do
not use any knowledge or information you have about events that occurred after early
2019, including, but not limited to the impact of Covid, the plans or strategies that may or
may not have been implemented by Natura, its competitors or its distributors, and any
other contextual information not contained in the HBS case write-ups. That is, use only
evidence and information contained in the two case-write-ups: Natura A & B.
Explain your rationale for setting the market share objectives by using Natura’s historical
performance across a range of metrics along with your assessment of the impact of
relevant situational factors. Assess and discuss the overall risk that Natura may face in
achieving the objectives that you state.
2. Distribution Strategy/Channel Design Options
Develop and present two distinct options for a distribution strategy for Natura in the
Brazil Cosmetics, Fragrances, and Toiletries market. Each of your options should be a
complete strategy and include specific objectives and plans across all important
distribution components that Natura might use, including its traditional and its new
channels. These elements are outlined in the Week 2 lecture. These channels could
include levels for both physical and digital retail channels as well as door-to-door
channels. These options should be competing alternatives in that both have a reasonable
chance of achieving your stated objectives. They should also be feasible in that Natura
has the resources to implement them.
? 2025 Jack Cadeaux
2
3.
Recommendation and Justification
Recommend one of the two channel strategy options that you have just presented. Do not
recommend a new or combined plan that you have not presented. Justify your
recommendation by stating how you believe its advantages outweigh its disadvantages.
Develop a coherent and logical argument. Be sure to note trade-offs, sacrifices, or
limitations to your recommendation.
Writing Requirements
Limit the written analysis to 1250 words (not including tables, figures, or appendices).
Use complete sentences and paragraphs. As you know, only complete sentences can
express complete thoughts. Write in an appropriate professional style. Thus, avoid the use
of imperative statements, rhetorical questions, direct address, or passive voice. Correct
all grammatical and spelling errors. Profuse errors in grammar, syntax, and
spelling will potentially yield a failing mark. You will not get a second chance to
revise and resubmit. Your submission must be a final proofread copy. All passing
papers must meet minimal writing standards. Writing need not be elegant or attempt to be
sophisticated. It can be simple. It must be clear and correct. Please double space in
twelve-point times-roman font throughout with adequate (2.5 cm) margins. Place
computations, pro forma statements, tables, and diagrams in an appendix and refer to
these in the body of the text. Use appropriate (e.g., Journal of Marketing) reference style.
Keep a copy of all work submitted and retain your marked assignment. Submit a soft
copy of the assignment via Moodle as indicated above.
No strategic analysis is perfect. Managerial decision making is prone to several rhetorical
and logical traps and deceptions. Some may be intentional, others not. Nevertheless, try
to avoid the following pitfalls and writing errors:
lack of specificity in objectives
actions or plans masquerading as objectives
redundancy within or between sections
unfocused situation analysis
undiagnostic situation analysis
irrelevant commentary
incomplete plans
unbalanced evaluations
noncomparable alternatives
statement of opinions lacking argument or evidence
logical inconsistency
research plans/requests for information
hybrid recommendations
“all positive” recommendations
superfluous, appended, or unevaluated recommendations
plans not meeting minimal standards
misuse of business and marketing concepts
? 2025 Jack Cadeaux
3
Late Submission
Information about late submission of assignments, including penalties is available on the
course outlines and/or our Moodle site.
Assessment Criteria for Natura Case Analysis Assignment
? Completeness and reasonableness of your discussion of stated market share
objectives.
Reasonableness, completeness, feasibility, and distinctiveness of your two
channel strategies.
Use and usefulness of your performance objectives discussion and risk assessment
in developing your channel options and in making and justifying your
recommendation.
Balanced logic of recommendation justification.
Clarity of written expression and correctness of grammar and syntax.
Organisation and logic of document