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Assessed learning outcomes relate to the point 9 in the Module Description. The particular assessable learning outcomes are:
1. Distinguish between assets, liabilities, equity, income and expenses.
2. Understand the layout of the three financial statements and differentiate between these: income statement (profit and loss), statement of financial position (balance sheet) and cashflow statement and the importance of Current Year / Prior Year (CY/PY) analysis.
3. Calculate a simple income statement.
4. Understand the drivers and consumers of cash.
5. Develop ability to undertake preliminary research prior to analysing company accounts.
6. Distinguish between, and calculate, a vertical and horizontal analysis of financial information and interpret the data.
7. Prepare simple financial ratios and use to interpret company financial information.
8. Interpret financial statements and how to use them to make marketing investment decisions.
9. Understand how income statements can be used across products, brands, business segments and consolidated companies.
Additional learning outcomes:
To gain confidence as non-financial specialists in using financial statements for making strategic and
tactical business decisions. To gain further skills in fact based decision making; presentation, summary and visualisation of data; uncertainty of future outlooks and associated risk management.
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