A (Hons) Fashion Visual Merchandising and Branding
Name of Unit: Futures and Innovation
(FU010055)
Unit Introduction
The aim of this unit is to investigate current issues that are shaping the fashion industry in general and fashion visual merchandising and branding area in particular. It will also explore various trend indicators that are likely to point to important influencing factors in the future. The content of the unit will evolve as the industry and its sphere of influence changes but will focus on trends in design, materials and the retailing landscape. Scenario planning and futures forecasting will be explored as you begin contemplation of your Final Major Project topic for Final Year.
Learning Outcomes (LO) and Assessment Criteria
On completion of this unit you will be able to demonstrate:
LO 1 - Evaluate which changes are most relevant to the future of fashion visual merchandising and branding (enquiry);
LO 2 - Identify current issues shaping and influencing the fashion industry (knowledge);
LO 3 - Interpret an appropriate application of a selected macro trend (process);
LO 4 - Succinctly communicate trend research and subsequent application through text and visuals (communication);
LO 5 - Develop a convincing rationale for brands to adopt trend predictions that are likely to influence and impact the future of fashion marketing (realisation).
Assessment Criteria
Your work in this unit will be marked against the UAL assessment criteria, which are designed to give you clear feedback on your achievement. The full assessment criteria descriptions can be found on the UAL Assessmentwebpage.
What you have to produce for Assessment
• Element 1: Presentation given in a student-led forum
• Element 2: 1500-word report synopsis
The assessment for this unit is weighted. In element-based assessment, you must achieve at least an E grade in each element, and an aggregate grade of at least D- in the overall unit. Failure (F, or F-), or non-submission in any element defaults to Fail for the unit. Assessment will be against the specified marking criteria.
Element 1 (mandatory, 60% of grade): Presentation
Element 1 will be assessed using the following assessment criteria: enquiry, knowledge, process, communication, realisation
The objective is to explore and identify a trend from your unique perspective, to critically evaluate the evidence and use this to develop future trend scenarios that indicate commercial opportunities or challenges for the marketplace.
The visual material supporting this report forms an integral part of the assignment and should have equal importance in providing evidence of the ‘trend drivers’, emerging examples of the trend manifesting in the market and potential opportunities. Remember to Harvard reference your visuals as well as data and secondary research sources.
All trend reports require clear metrics to show the scale and potential impact of the trend as well as the commercial opportunity. These metrics should come from reputable databases, ideally from source data such as the ONS, as well as qualitative and quantitative research from sources such as Verdict and Mintel or brand consulting firms.
Element 2 (mandatory, 40% of grade): Report
Element 2 will be assessed using the following assessment criteria: enquiry, knowledge, process, communication, realisation
A 1500-word report with supporting visual material to include a consideration of:
• Consumer trends and trend forecasting;
• Design innovations in art and fashion;
• Design innovation, conceptual art, retail design and the built environment;
• Technology and sustainability.
You must include:
1. Evidence of engagement with visual research and design methods in relation to visual merchandising trends.
2. Content to develop a coherent argument and proposal backed by relevant examples and supporting evidence with Bibliography.
3. Your design response and creative proposal.
Brief
Summative assessment
The Futures & Innovations unit has been designed to challenge your ways of creative thinking, inspire your imagination and enhance your perception of what visual merchandising for retail is or should be. The ability to make connections between the ever-changing demands of the consumer and the driving forces behind fashion brands remains the focus of this unit. With London as your playground, it is paramount you utilize your time here in visually researching and collating information in order to form a creative and innovative visual merchandising or fashion branding conceptual trend report. You will need to demonstrate your ability to identify and understand developing areas of VM, together with recognising the changing seasonal patterns in retailing. You are to create a trend report in which you identify, develop and evaluate one key trend that will impact fashion brands or visual merchandising over the next 3-4 years. You are required to research the trend concept in depth and produce a visually illustrated written project report based on the innovative idea or design.
Formative assessment
There will be a formative assessment Week 26 w/c 13 May 2024. The formative assessment will consist of a PowerPoint presentation.
Accreditation
BA (Hons) Fashion Visual Merchandising and Branding is accredited by the British Display Society (BDS).
UN Sustainable Development Goals
LCF is a Signatory to the United Nations Principles for Responsible Management Education (PRME). This unit references UN Sustainable Development Goal number 4 Quality Education, 9 Industry Innovation and Infrastructure, 11 Sustainable Cities and Communities and 12 Responsible Consumption and Production
Submission Information
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Assessment Deadline
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Element 1: Presentation (Live On-Site, Room TBC)
11 June 2024
10:00 to 17:00 UK Time. (Individual Presentation Time TBC)
Element 2: Report submitted via Turnitin
13 June 2024 15:00 UK Time
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Adjusted Assessment Deadline
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On request, students with an Individual Support Agreement (ISA) that specifically includes additional time, your deadline is:
Element 2: Report submitted via Turnitin
20 June 2024 15:00 UK Time
Notes:
• Adjusted assessment will not include additional time if the submission is a group outcome or group presentation
• Adjusted assessment is different to Extenuating
Circumstances (EC). You may be eligible for more time to
submit if you have a valid EC. Visit the Extenuating Circumstances and Timeoutwebpage for more information.
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Submission Location
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Submission online via Turnitin, located in the Futures and
Innovation unit area of your course page on Moodle File Size: No larger than 100MB.
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Late Submission
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Please note if you submit work after the deadline but within 24 hours you will incur a penalty.
Late submissions do not apply for performances, presentations and other time-based examinations.
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Digital Submission Information
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Please note that as part of the submission process, the University will utilise Turnitin UK to check the authenticity and originality of
your work.
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Submission Queries
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LCF Digital Learning site includes step-by-step guides to uploading assignments.
If you have any other queries relating to your submission, please use the following email address for help:
[email protected]
If you are experiencing technical difficulties uploading your assignment, please contact the Digital Learning Support team: https://mysupport.arts.ac.uk.
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Anonymous Marking
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This assessment will not be marked anonymously because tutors may gain familiarity with students’ work in the process of
formative assessment and informal feedback. However, internal moderation and all other elements of the assessment process will remain in place for this assignment. This is to make sure the
assessment is fair, accurate and consistent for all students.
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When to expect feedback
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Within 3-4 weeks from your submission deadline
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How you will receive feedback
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You will receive feedback online via the Assessment Feedbackplatform.
Please note feedback is indicative until confirmed at an Exam Board.
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Publication of
Examination Board Results
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11 July 2024
You must check your student portalunder myAssessments for confirmation of the Exam Board decision.
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Course Regulations
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The Course Regulationswebpages include useful information on the key regulations for your course, such as:
• What happens if you fail a piece of work or miss a deadline;
• What to do if you are ill or have other extenuating circumstances;
• How to avoid plagiarism in your work;
• What to do if you want to appeal an exam board decision.
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Material Costs
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Work presented for assessment will be evaluated against unit
learning outcomes using UAL’s Assessment Criteria. Increased
expenditure on materials to realise your assignment will not equate to increased grades in your assessment.
LCF provides a broad range of resources to support your studies and to produce work for assessment. However the additional costs you might incur whilst studying this unit, depending on personal
choice, could include:
You can discuss your choices and likely costs with your unit leader prior to starting your work.
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