Group Coursework Question

MKT60104

Principles of Marketing

September 2025

Group Coursework-Marketing Poster Design (40%)

INSTRUCTIONS:

Students are required to work in a group of 7-8 students per group. Group members should be from the    SAME    TUTORIAL    section. Apply relevant marketing theories/concepts learnt in the module into this assignment.

QUESTION:

Your group will act as a marketing team tasked with designing and presenting a marketing poster for a chosen business that promotes SDG(s) such as no plastic waste, no food waste, etc. This poster should target a specific market opportunity, showcase an effective marketing strategy, and be optimized for social media platforms such as Facebook, Instagram or Tiktok. The presentation will allow your group to explain and justify the key decisions behind the design. Your chosen business must relate to ANY of the 17 SDGs (Sustainable Development Goals) that is related.

YOUR POSTER 1 (Present to Tutor/ Beneficiaries):

Week 12 & 13 - During the tutorial session

MUST HAVE THE FOLLOWING STRUCTURE:

Task Guidelines:

1. You need to choose either Save Animal OR No Animal Abuse

o  You may select within the pet industry. You may incorporate vets, pet shop, animal shelters, etc

2. Analyze the Market Opportunity:

o  Define your target audience: demographics, psychographics, and behavior.

o  Highlight the unique selling proposition (USP) of the business.

o  Highlight the kind ofSDGs the company is adopting or promoting. For example SDG

15: Life on Land; SDG 2: Zero Hunger; SDG 17: Partnerships for the Goals

3. Develop the Marketing Mix Strategy:

Address the 7Ps of Marketing in your poster:

o Product: Create and promote services or campaigns that support animal welfare, such as humane education programs, affordable spay/neuter clinics, or campaigns against specific forms of abuse.

o Price: Design pricing strategies that encourage responsible ownership and support your cause, such as reasonable adoption fees, tiered membership or donation levels, or free resources for pet owners

o Place: Ensure your organization's services and information are easily accessible to the public.

o Promotion: Utilize a variety of communication channels to raise awareness, educate the public, and inspire action.

o People: Cultivate a dedicated and well-trained team of staff, volunteers, and community advocates who are passionate about animal welfare.

o Physical: Provide tangible proof of your organization's impact and success to build credibility and trust.

o Process: Develop clear, efficient, and ethical processes for rescuing, rehabilitating, and rehoming animals, as well as for addressing instances of abuse and neglect.

4. Design the Poster:

o  Business name and logo.

o  A clear tagline and/or hashtag to reinforce brand recognition.

o  A strong call-to-action (CTA) (e.g., "Act Now", "Stop abuse the animals").

o  Eye-catching visuals, appropriate colors, and fonts that align with the brand identity.

o  A concise and persuasive message targeting the identified audience.

o  Can be A4 or A3- portrait or landscape

5. Prepare a 10- 15 Minute Presentation:

Present your poster in class, explaining the following:

o  The business or brand and the identified market opportunity.

o  How the 7Ps are reflected in your poster design.

o  The design choices made, such as color schemes, imagery, and layout, and their relevance to the target audience.

Guidelines for the Contents ofthe Social Media Marketing Poster

1. Business Identity

•     Business Name: Clearly display the name of the business at the top or in a prominent area.

•     Logo: Include the logo of the business to reinforce brand recognition.

•     Tagline or Slogan (optional): Add a memorable phrase that captures the essence of the business or campaign.

2. Campaign Theme and Focus

•     Campaign Title: Provide a short, catchy title that summarises the campaign's main idea (e.g., “Love animals”; “Stop abusing”).

3. Unique Selling Proposition (USP)

•     Clearly state what makes the service unique and why the target audience should choose it.

•     Example: "Personalise care", “sustainable pet products”, “Pet Owner Education Workshop”

4. Target Audience

•     Use visuals, text, or symbols to reflect the target audience (e.g., age group, lifestyle, or preferences).

•     Example: "Animal lovers" or "Perfect for Families."

5. Call-to-Action (CTA)

•     Include a strong and clear CTA that tells the audience what to do next.

•     Examples:

o  "Stop abuse"

o  "Help the stray animals"

•     Make the CTA visually distinct (e.g. in bold or within a button-like shape).

6. Key Product/Service Information

•     Highlight important details about the service, such as features, benefits, or offers.

•     Example:

o  "Discount pet products"

o  "50% Off 2nd consultations"

7. Visual Elements

•     Images/Graphics:

o  Use high-quality visuals relevant to the product or service (e.g., product photos, lifestyle images).

o  Avoid clutter and maintain focus on the key elements.

•     Icons: Use small icons to guide attention to features or benefits (e.g., pet-friendly, detail grooming).

•     Color Scheme: Ensure the colors align with the brand identity and evoke the right emotions

(e.g., pet-friendly, red for urgency).

8. Social Media Optimization

•     Hashtags: Create and include a memorable hashtag related to the campaign.

o  Example: #Pet lovers #Animal Safe Place

•     Social Media Handles: Display the business's social media profiles.

o  Example: "@BrandName" for Instagram, Facebook, or Twitter.

•     Website or Landing Page: Add a link or QR code that directs users to the campaign landing page.

9. Contact Information

•     Add a simple and visible way for potential customers to contact or learn more, such as:

o  Phone number

o  Email address

o  Website URL

o  QR code (optional, for direct links to the product or service).

10. Design Considerations

•     Layout: Use a clean and organised layout to make the content easy to read. A4 or A3- Landscape or portrait

•     Font Choice:

o  Use large, readable fonts for headlines

Poster Presentation

•   Wear formal attire.

•   Given that presentations are conducted during tutorial classes, you may opt to present via PDF on a laptop instead of using printed materials. Present your suggestions in 10-15mins minutes.

•   Please be 5-10 min before your presentation session. Everyone in the group shall take turns present within the time given.

•    Every member shall know the content as there will be a 5-minute Q&A session.

•   The tutor will randomly ask questions to ANY student(s) to test your understanding towards the content/suggestions.

Electronic Submission of Group Poster Presentation

Although this is a presentation, the poster will need to be submitted online via myTIMeS for record and audit purposes.

Submission deadline and time: latest by 19th December 2025 (Friday), Time: 5pm

You must electronically submit your poster in PDF format to the designated folder of your respective tutor via myTIMeS. If you have any samples or prototypes, you can upload them following the A1-sized poster. For clarity, the initial upload should contain the A1-sized poster, succeeded  by  any  samples,  if  available.  Additionally, remember  to upload the Group Assignment cover sheet, AI Declaration form and Peer Evaluation as ONE document to the MyTimes (together with the poster). There is no need to submit the marking rubric.

Peer Evaluation Form. for Group Assignment

Submit together with the poster.

Team Dynamics

You are made responsible for managing your own group. Any conflict or tension within a group must be dealt with by the group members themselves amicably. In the case whereby group conflict cannot be resolved, the marks allocation will be done in consultation with the respective lecturer/tutor (decided at the tutor’s/lecture’s discretion). Marks will be adjusted accordingly if there is a group consensus that team member(s) did not contribute to the group work equally. Please ensure proper documentation of attendance and group contribution in every group meeting. This is a clear indication of everyone’s contribution.

Marks and Feedback on Assignment

This assignment is aligned with Module Learning Outcome 2 (MLO 2): To recommend and justify market opportunity analysis and usage of appropriate marketing mix strategies to solve business-related matters, and MLO 3: To cultivate leadership skills, teamwork, communication, and social skills among group members. The marks for the assignment will be assigned based on the “Marking Rubrics” (refer to Appendix B). You are required to read and understand the description for each section of the marking rubrics.