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MN7P13SR
Building Business Insights
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Academic Year 2025/26
AS1, Individual Written Work, (80%) 8,000 (+/- 10%) words
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First Marker:
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Second Marker:
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Assessment Criteria
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Tasks
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1 Marker
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2 Marker
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Executive Summary (5 marks, 200 words)
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Executive Summary (200 words)
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Definition of the problem (5 marks, 400 words)
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· Summary and History of client
· Situation for Client at outset of problem solving
· Business Problem and set of observations/complications around the situation
· Objective (in the form. of a specific, measurable and actionable problem)
· Boundaries & Constraints - identify any boundaries and constraints of the project, considering the key forces (e.g., values) acting on decision-makers.
· Criteria - identify the criteria against which successful resolution to the problem can be measured and judged.
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Disaggregation of problem structure and solution drivers (25 marks, 2000 words)
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Part 1: (750 words)
· Initial logic tree (i.e., three-layer factor/lever/component tree)
· Fully-referenced commentary of logic tree
Part 2: (1250 words)
· A more complete logic tree (i.e., four-layer deductive logic, hypothesis or hybrid of the two) of
a) Solution drivers
b) Hypothesised solutions
· Fully-referenced commentary of logic tree
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Prioritisation of solution pathways (10 marks, 800 words)
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· Full 2x2 prioritisation matrix
· Fully-referenced commentary of the prioritisation matrix.
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Workplan (10 marks, 800 words)
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· Draw the Full Workplan table for testing hypothesised solutions with:
a) Solution pathway
b) Research question(s)
c) Hypothesised answer(s) to each research question
d) Data used
e) Data collection/access method
f) Data analysis techniques used
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Analysis and findings (20 marks, 2,400 words)
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· Present your ‘One-Day Answer -
a) Situation
b) Observation/ Complication
c) Resolution
· Analysis - sequentially working through each of your research questions, present the analysis you undertook and the findings. Wherever possible, visually present your findings (e.g., graphs, infographics).
· Insights Gained - for each research question, clearly state the insights that have been gained.
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Synthesised conclusions (20 marks, 1,600 words)
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· Pyramid Structure - present your conclusions (i.e., governing thought) as an engaging story supported with arguments, findings, insights and facts to convince your audience of the merits of your recommended solution, using a pyramid structure.
· Commentary - provide a commentary of your pyramid structure.
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Presentation
(5 marks)
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· Structure and format
· In-text citation and references
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Total marks
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