Submission deadlines: Students should submit all work by the published deadline date and time.Students experiencing sudden or unexpected events beyond your control which impact your ability to complete assessed work by the set deadlines may request mitigation via the extenuating  circumstances  procedure. Students  with disabilities or ongoing,long-term conditions should explore reasonable academic adiustments. Students may use the delayed assessment scheme for pre-determined mitigation on a limited number of assessments in a year.Check the  Delayed Assessment Scheme area on Portico to see if this assessment is eligible.

Return and status of marked assessments: Students should expect to receive feedback within 20 working days of their submission deadline,as per UCL guidelines.The module team will update you if there are delays through unforeseen  circumstances(e.g.ill  health).All  results  when  first  published  are  provisional  until  confirmed  by  the Examination  Board.

Copyright Note to students: Copyright of this assessment brief is with UCL and the module leader(s)named above.If this brief draws upon work by third parties(e.g.Case Study publishers)such third parties also hold copyright.It must  not  be  copied,reproduced,transferred,distributed,leased,licensed  or  shared  with   any  other   individual(s)and/or organisations,including web-based organisations,without permission of the copyright holder(s)at any point in time.

Academic Misconduct:Academic Misconduct is defined as any action or attempted action that may result in a student obtaining an unfair academic advantage.Academic misconduct includes plagiarism,self-plagiarism, obtaining help from/sharing work with others be they individuals and/or organisations or any other form of cheating that may result in a student obtaining an unfair academic advantage.Refer   to Academic Manual Chapter 6,Section  9:Student  Academic  Misconduct  Procedure-9.2 Definitions.

Referencing:You must reference and provide full citation for ALL sources used,including articles,text books,lecture slides and module materials.This includes any direct quotes and paraphrased text.If in doubt,reference it.If you    need further guidance on referencing please see  UCL's referencing guide for students. Failure to cite references  correctly may result in your work being referred to the Academic Misconduct Panel.For guidance on how to acknowledge the use of Artificial Intelligence(Al)please see next section.

Use of Artificial Intelligence(Al)Tools in your Assessment:Your module leader will explain to you if and how Al tools can be used to support your assessment.In some assessments,the use of generative Al is not permitted atall. In others,Al may be used in an assistive role which means students are permitted to use Al tools to support the development of specific skills required for the assessment as specified by the module leader.In others,the use of Al  tools may be an integral component of the assessment;in these cases the assessment will provide an opportunity to demonstrate effective and responsible use of AI.See page 3 of this brief to check which category use of Al falls into   for this assessment.Students should refer to the UCLguidance on acknowledging use of Al and referencing Al.

Failure to correctly acknowledge the use of Al in assessments may result in students being reported via the Academic Misconduct procedure.Refer to the section of the UCL Assessment success guide on Engaging  with  Alin your education and assessment.

Content of this assessment brief

Section B: Assessment Brief and Requirements

Individual Weekly Log

The purpose of this work is to give you a record of your own development and understanding of the topics covered in MSINO002 Principles of Strategic Management module.It covers the MSINO002 learning outcomes which are:

·      Understand and apply fundamental concepts and frameworks of strategic management to analyse

business environments,including assessing competitive forces and market dynamics

·     Develop the ability to formulate effective business strategies by integrating internal capabilities

with external opportunities and threats to achieve organizational objectives

· Explain and evaluate principal strategic,operating,environmental issues facing organisations

In this work,to perform well,you need to do the following:

● Read all of the assigned readings on Moodle

● Attend all the lectures and seminars

● Engage in lecture and seminar discussions and weekly exercises

As you do this,you need to write up on a weekly basis the key lessons that you have learned from the week.The specific questions willbe given to you on Thursday of each week 2-9(excluding week 7).

These questions cover the material that we study each week.

You need to stick to the word limit of approx.500 words per week so make sure to use your words wisely

and do not just list bullet points without proper explanation.

You need to do this for each of weeks 2-5 and 6-9(excluding week 7),so there is a total of 7 entries in the work.

The work is to be handed in via the Moodle Submission Box under Assessment tab before the deadline.

You will be marked on:

· Content understanding and relevance [30%]

● Application of tools and frameworks  [30%]

● Originality and creativity [20%]

· Presentation  (document  aesthetics)[10%]

●  Referencing[10%]

Other notes

Please ask questions at any time either in the lecture,seminar sessions,via Moodle forum or during our

office  hours.

This is your own record of the MSINO002 coverage and journey so please use it as such -there are no single right answers to most of these questions but they all require certain level of analysis and properr explanations.

The specific questions will always be posted on Thursdays Weeks 2-9 via Moodle forum and added to this brief.

Week #2 Questions...

Analyse Trader Joe's Strategic Choices at the end of the case

Assess the coherence of Trader Joe's strategic narrative.

·Internal consistency:How well do Trader Joe's strategic choices align and strengthen each other?

Do they fit together to form a cohesive system?

·     External consistency:What is the logic behind how Trader Joe's creates value for its customers?

Does the strategy make sense in relation to the external environment and customer needs?

Explain the importance of mutually reinforcing choices in strategy.

·     Why is it essential for a company's strategic decisions to support and reinforce one another ratherr than exist in isolation?

Week #3 Questions...