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Assessment Title:
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BBS43 Task 3 – Consulting paper
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Module Code:
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MIS2002S
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Module Title:
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Digital Business
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Type your 1000 words Report Content here
1.0 Introduction (min of 3 references – can re-use reference source from assignment 1 and 2) est 100 – 150 words, you can describe:
· The nature of the business and what it offers
· Who are their customers
· What is their TAM – Market size and value
2.0 ICT Solutions (est 300 words per solution)
2.1 ICT Solution 1 (IoT / Big Data / AI / combination of a few) (est 300 words)
2.1.1 The Company’s Value Proposition statement (re-use the same one from assignment 1)
2.1.2 Enhancing Value Proposition – customer experience (min 2 academic journal references)
· Examples: you can explore areas on how ICT tools can better meet the customers’ need, solve customers’ problem, improve the existing solutions, more fringe benefits such as convenience, transparency etc. (This is not suggesting that you must cover all these area).
· Taking reference from academic journals, how ICT tools such as IoT / Big data or Ai can be used to improve customer experience. Min 2 academic journals. More will be better.
· Explain how your business can use the ICT tools to improve customers’ experience the same way as what academic journals shares.
2.1.3 Case studies – to share any companies (can be from another industry of a different type compared to your business) that managed to use ICT tools in similar ways before. (min 1 reference) More case studies and more references will be better. Case studies where they quantify the benefits will be ideal.
2.2 ICT Solution 2 (IoT / Big Data / AI / combination of a few) (est 300 words)
2.2.1 Revenue Model selected – this will be drawn from your assignment 1 (recommended rev model that the business has not used – either advertising / subscription / affiliate – pick 1). Do not use Sales Revenue Model here. Explain how the revenue model will help generate revenue for the business.
2.2.2 Supporting Revenue Model – in terms of implementation / improve / increase the effectiveness of the revenue model (Min 2 academic journal references)
· Taking reference from academic journals, how ICT tools such as IoT / Big data or Ai can be used to support the advertising or subscription or affiliate revenue model. Min 2 academic journals. More will be better.
· Explain how your business can use the ICT tools to support the revenue model the same way as what academic journals shares.
2.2.3 Case studies – to share any companies (can be from another industry of a different type compared to your business) that managed to use ICT tools in similar ways before. (min 1 reference) More case studies and more references will be better. Case studies where they quantify the benefits will be ideal.
2.3 ICT Solution 3 (IoT / Big Data / AI / combination of a few) (est 300 words)
2.3.1 Key competitor selected – drawn from assignment 2. Why is this your key competitor?
2.3.2 Differentiating Strategy (Min 2 academic journal references)
· Doing something your competitor is not doing
· Or be good at something your competitor is weak at – could be based on your key competitor analysis from assignment 2. Provide references from customer reviews how you uncover the weakness.
· Taking reference from academic journals, how ICT tools such as IoT / Big data or Ai can be used to differentiate businesses from its competitors. Min 2 academic journals. More will be better.
· Explain how your business can use the ICT tools to differentiate itself from the key competitor the same way as what academic journals shares.
2.3.3 Case studies – to share any companies (can be from another industry of a different type compared to your business) that managed to use ICT tools in similar ways before. (min 1 reference) More case studies and more references will be better. Case studies where they quantify the benefits will be ideal.
3.0 Reference List – can be Havard / APA. List the references in alphabetical order. (remember to number your reference so you can tag these numbers to your infographic)