BSAN3204 Project report
Submission: via Blackboard
Weighting: 60%
Data visualisation is a vital tool for communicating a pattern seen within a dataset to your stakeholders. Within this assignment you will envision presenting a written report (slidedeck) to a group of stakeholders where you will be using data visualisation to add meaning to your report.
You will need to start by choosing some variables from MSD. You are free to choose whichever variables you want and to define your group of stakeholders however you want.
For your reports you will need to generate 10-15 different plots.
In doing this keep in mind the difference between Exploratory Analysis and Explanatory Analysis. I am assuming that you have created a whole series of plots as part of your Exploratory Analysis, and have already identified the patterns that you want to communicate to your audience. What I want to see are the plots that comprise your Explanatory Analysis, where these are designed to best communicate your message to your audience.
Details for project report provided as following:
Project report. Slidedeck of about 20-25 slides , total percentage of marks for course 60%)
This report will be in four parts.
• Introduction - write this as though you are communicating directly to your group of stakeholders. This report should take a similar format as your Proposal: describing your group of stakeholders and underlying message looking at the group of plots as a whole. You need to explain about the variables for data analysis. Why do you choose those variables? And what are the benefits of the project for the client?
• Plots – provide 10-15 plots. for each plot describe the message that you want to share with stakeholders from that plot, why you think this message will be important for them and what you want stakeholders to do as a result of seeing the plot. Please keep in mind that I will not necessarily have the expertise of your planned stakeholders, and that I will not be assessing you on that particular subject matter (e.g. Marketing). What I will be doing is to assess whether you can use data visualisation to tell a convincing story. All plots should have a message and call to actions. For each plot, describe (in the note section of ppt slides) what steps you have taken so that the plot will have the most meaning for and impact on stakeholders as possible. Do not assume that I will be able to work this out for myself. Instead, you will need to tell me what you have done. In your report you need to demonstrate a variety of different types of plots. Also, for this key feature that you have identified in the plot also describe for me how this feature links back to the main project (eg. if the central message of your report is the benefits of listening to loud musics, then how does each individual plot relate back to that message).
• Conclusion - The implications of your project should become clear in this section. Think about the value of your results from the perspective of the client. What insights have you generated that might be important for the client to know? Provide a succinct list of insights (a numbered list or dot points is encouraged here). Where should the client start in actioning your results?
• Future project- Finally, I would like you to include a section on further research in your project reports. Think about what should be done next – what is the next project, what does it look like? One way to think about this question is to think about what you pilot project could have achieved if you had more time, more and/or different data, and more resources. What would you have done differently if you had had more time and resources? Another way to address the question of what further research should be done is to focus on one or more very specific findings from your project. These might be unusual or unexpected findings, or findings that may have great significance for the client but were only addressed in part in your project. A good project finishes by outlining the next project a business analyst might address!
• You need to upload R codes in BB as well. The link will be available. Do not add codes to the slides.
Submission Guidelines
The report is worth 60 percent of your score in the course. In terms of length, I would expect your slideshow to be in the range of 20-25 slides (maximum). Submit only one single file. A .pptx file (made using PowerPoint) or a .pdf file (exported from Google Slides, Apple Keynote, LibreOffice Impress, Prezi, Canva, etc) with note section. For each plot, describe (in the note section of ppt slides) what steps you have taken so that the plot will have the most meaning for and impact on stakeholders as possible. It is critical that you communicate the main findings of your analysis without bombarding your audience with too much data. Check the electronic course profile for submission dates and for the University’s policy on extension requests. Follow the submission instructions on Blackboard to ensure you submit your assignment correctly. No video or in-class presentation is required for this assessment.