INFOSYS 306 2025 S1
Individual Assignment 2 – Case Study
Overview
The assignment aims to deepen your understanding of the prevalence of platform business in a variety of business context. It also allows you to demonstrate your ability to apply the key concepts/theories of platform businesses to analyse platform businesses in the real world.
Task
You are tasked to conduct a case analysis of a platform. business chosen from the list below.
Content of the case study
1. Introduction (5 marks)
• Provide an overview of the platform by describing the key business/function/value enabled by the platform.
2. Platform. analysis (60 marks, 10 marks for each point)
• The different sides of the platform and the value they derive from the platform.
• The core interaction occurring on the platform, including participants, value units, and filters
• The network effects within and/or between different sides of the platform.
• How does the platform monetize?
• Does the platform have any governance mechanisms? If so, what are they and how they work?
• What potential challenges does the platform. face? Could you propose any solutions to address those challenges?
3. Conclusion (5 marks)
• Briefly summarise the case study
Guidelines
1. The case study contains both objective business information and your own independent analysis.
2. Objective business information should draw on the information available online. The online resources include but are not restricted to the platform’s website, news, online reports and reviews, etc. You can also register as a user of the platform. to gain first-hand experience of using the platform.
3. Your independent analysis is where you apply the knowledge of platform business to the business you have chosen.
Requirements
1. The case study should be 1200 words (+/-10%).
2. Use the APA format for referencing. The word count does not include the references.
3. The case study is due on Canvas midnight on 23 May 2025.
4. Late submissions will receive a penalty. The penalty will follow the general practice of the university.
Grading and Indicative Marking Rubrics
The assignment is marked out of 70 points and worth 8% of your total course marks. It will be assessed against the following rubrics.