代写MKT101A Marketing Assessment 3: Design Project代做Python程序

MKT101A Marketing

Assessment 3: Design Project

Assessment Key Information

Weighting

40%

Due date

Week 11, Friday 23.55 AEST/AEDT

NOTE: late submission or non-submission may attract penalties. Refer to

Assessment, Submission, Extension and Feedback Proceduresand Grading Policy for details.

Group or Individual?

This is an Individual assessment

Word Count/Length

1500 words ±/-10%

NOTE: the word count of this assessment should NOT include the table of contents, reference list, appendices and any other tables or figures.

Subject Learning Outcomes

In this assessment, you will be tested on whether you have successfully met the following Subject Learning Outcomes (SLOs):

c) Explain the various contemporary marketing strategies and how they may be used in the industry you work in

d) Review the key components of a marketing plan

Assessment Type and Required Format

The type of assessment you will be completing is a:

• Report

It should cover the following sections:

• ICMS Assessment Cover Sheet

• Table of Contents

• Introduction

• Body/Findings

• Conclusion

• References

Suggestion: Students are to use the following headings and sub-headings to craft the Body/Findings section of their Journal Entry:

1. The Company (Insert table)

2. The SWOT Matrix for the selected Company

(Insert matrix/table)

3. The Contemporary Marketing Issue

3.1. Introduction of the Contemporary Marketing Issue

3.2. Validation and justification as to why it was chosen/or is needed

4. The New Market Offering

4.1. Brief description

4.2. Feasibility

4.3. Infographic/Poster

Assessment Track

o Track 1 conducted in supervised in-person settings or synchronously online.

囚 Track 2 conducted in unsupervised settings.

Assessment Details

Assessment Purpose

The purpose of this assessment is to develop your ability to investigate, analyse and evaluate a company’s marketing environment with a view of proposing a new marketing idea or revised marketing offering (development) which involves the implementation of one (1) of the Contemporary Marketing Issues that has

been discussed in this subject. This assessment provides the opportunity for you to showcase what you have learnt in this subject

These competencies are highly relevant to a career in Marketing as well as anyone entering the general business arena

Artificial Intelligence (AI) Use

AI USE AUTHORISED

In this assessment there are certain elements authorised for use of artificial

intelligence (AI) tools to support achievement of the learning outcomes. This is in accordance with the guidelines and the assessment instructions below.

Please contact your Lecturer for further information.

Guidelines for authorised use of AI

You are recommended to use AI tools from the list below:

• Co-Pilot

• Canva

• Microsoft Designer

• Chatbot App

You can use these AI tools in the following ways

•    Conducting preliminary research about your new product/service

•    Generate passages of text that must then be transformed to apply to a student’s particular context.

•    Produce a definition that provides a basis for further discussion and evaluation

•    Assisting in the creation of new product service prototype, your infographic/poster, or other visual components of your design project report including representations of your findings and

theories.

Any use of AI tools must be appropriately acknowledged. If the AI tools you wish to use are not included on the list provided, you should discuss this with your Lecturer first.

Follow the ICMS Style. Guide for how to reference and acknowledge the use of

AI:ICMS Style Guide.

You CANNOT use AI tools to generate your whole assessment submission. IMPORTANT NOTE:

• Refer to the Artificial Intelligence in Education (AIED) Frameworkand Use of Artificial Intelligence (AI) in Assessment Guidelinesfor further

information.

•    Engaging with AI tools without authorisation can result in a breach of academic integrity.

•    Using AI in an unethical or irresponsible manner, such as copying or

paraphrasing the output without citation or evidence; or using the output as your own work without verification or integration; or using the output to misrepresent your knowledge or skills, is considered a form. of academic misconduct. Refer to theAcademic Integrity PolicyandProcedures for more details.

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