FIT3175 Usability - S1 2025

Submission 1 - Data Gathering and User Analysis

(25%, Group and Individual Work)

This assessment task has 2 parts, each with multiple deliverables.

●    Part 1: Questionnaire and Data Analysis (group)

●    Part 2: Personas and User Stories (individual)

Part 1: Questionnaire and Data Analysis (group, 13%)

Before you start developing an application, you need to learn about potential users in order to better understand their behaviours and needs. For this project you will survey adults who would like to find and participate in online cooking classes. Develop a questionnaire and distribute it to some potential users in that group in order to gather data.

Your group deliverables for this task are:

1.   Questionnaire with 15 questions (no less, no more than 15)

Think about what you want to learn about your potential users.

○ 5 questions that collect demographic information about your participants.

■    Do not collect any personally identifiable information (e.g., names, contact information).

○ 5 questions that collect information about participants' current experience and behaviour relating to technology.

■   This can include behavioural and psychographic questions to help you understand how participants' skills, habits and attitudes.

○ 5 questions that collect information about participants' current experience and behaviour relating to the project domain.

■   This can include questions relating to their knowledge, tasks and values relating to learning to cook.

Use Google Forms to easily distribute your questionnaire to participants.

Use a variety of question types and formats with consideration of the strengths and weaknesses of different question types in your question design.

Distribute your questionnaire to a varied selection of participants - your questionnaire should not be distributed to university students only!

Don't write questions that ask participants to suggest preferred app features or questions that ask participants to imagine/predict future outcomes.

Your questionnaire (full question text and answer format) should be included near the beginning of your report. Only providing links to view the questionnaire online is not sufficient.

2.   Questionnaire response analysis

Collect 5-10 survey responses per group member, then analyse the collected data to discover useful insights about your potential users. Write a short report that explains  your findings.

○    Describe decisions that you made with regard to your questionnaire distribution and participant selection methodology (up to 100 words).

○   Analyse the data collected from each question. Explain the intent of each question and what you learned from it (up to 900 words).

■ Some questions may reveal useful insights on their own.

■   Some questions may reveal more useful insights when cross-analysed with other questions.

■    Do the responses infer any patterns or have interesting outliers that may affect your future decisions?

■    Do you notice any problems with your questions that may limit the quality of the data collected?

○ When conducting a survey with a low number of participants, there will be

some gaps in what you learn from the data. Identify a gap in your data and conduct further research using existing online resources to uncover at least 1 new insight about your users that was not found in your data. (up to 150 words).

You must include your raw response data (spreadsheet) in your report's appendix. Only providing links to view the response data online is not sufficient.

Part 2: Personas and User stories (individual, 12%)

Based on the results of the group data collection and the chosen target group, develop a persona and user stories to represent them and identify new requirements. Though the tasks in this section should be completed individually, the personas should be discussed with your groupmates to avoid overlap/duplication across your individual deliverables.

Ensure that each deliverable lists the name of the group member who created it. Your individual deliverables for this task are:

1.   User persona X 1

Imagine a fictional person who embodies what you learned from your questionnaire analysis and further research. Develop 1 persona that describes this person.

○   Create your high-fidelity persona using an appropriate template. The template can be sourced from unit resources, online sources or your own design.

○   The persona must have identifiable connections with your questionnaire analysis and further research.

○ The persona must include information that evokes empathy with users.

○    Briefly explain how your persona was developed using 4 examples from your data (up to 200 words).

A persona is a document that helps you empathise with users, not a document about app design. Don't mention your app or propose app specific features.

2.   User stories X 2

Produce 2 user stories that are based on your persona and decide the priority of each story.

○   Your user stories must identify users’ needs and desired benefits using the format: "As , I want so that ".

○   The user stories must be different to each other, describing needs that are based on different aspects of the personas.

○ Assign a priority to each user story using the MoSCoW prioritisation method.

○    Briefly justify of how each story's priority was decided (up to 100 words)

■ Consider the story's impact on your persona.

■   Consider the potential impact on a wider range of users, relating to your survey data collection and further research.

3.   New functional user requirements X 2

Propose 2 new functional user requirements in addition to the 3 already defined in the Project Brief.

○   Your user requirements should be written in the following user-centred format: "Users should be able to … " (refer to the Project Brief for examples).

○   The new requirements must be identifiably related to your user stories, and expressed concisely as high-level descriptions.

Submission deliverables

Compile all of your deliverables into a single PDF document for the group and upload it to the Moodle assignment submission activity. Your submission must contain the following:

● Title Page

● Table of Contents

●    Data Collection Methodology (up to 100 words)

● Questionnaire with 15 questions (including full text and response format)

● Questionnaire Response Analysis (up to 900 words)

● Additional research (up to 150 words)

● 4 User Personas (1 per group member)

○    Identify 4 links to your data analysis and research (up to 200 words per member)

● 8 User Stories (2 per group member)

○    Prioritise using MoSCoW method, with justification (up to 100 words per member)

● 8 New Functional User Requirements (2 per group member)

● Appendix

○ Questionnaire response data (spreadsheet containing raw data)

Deliverables should be professionally formatted - present then as if you were giving them to a potential client.

The name of the report file should follow this format: FIT3175-Sub1-Applied#-Group (e.g. FIT3175Sub1-Applied01-TeamRocket).

Submission Due: Friday 4th April, at 11:55pm.